From world-renowned drug products to its high-tech platform, from diabetes care to veterinary medicines, Bayer HealthCare (BHC) is a health care business of international repute. We are delighted to announce that BHC has commissioned information Transfer to create a blended learning programme to support sales representatives in selling an innovative new product.
RMD Kwikform 
is the Equipment Services division of Interserve plc. (Interserve's Facilities Management division is an existing client of ours). We are creating engaging and effective online induction training for RMDK, in both English and Spanish, to support their global operation. The e-learning is delivered and managed from our powerful and intuitive Knowledge Centre learning management platform. As a result, RMD Kwikform can now deliver key corporate messages to new joiners on their first day with the organisation, regardless of their worldwide location.
JohnsonDiversey is a 
global provider of cleaning and hygiene products, solutions and services to a wide range of customers. We developed scenario-based, interactive learning activities and quizzes to help build understanding of Profit & Loss and Cash Flow statements amongst their sales teams.
For further information on how we can help you, please contact Cathy Curwood on 01223 312227, or e-mail
Roger Mann stepped down as Managing Partner of Information Transfer in January and the partners have appointed Owen Rose and Matthew Borg as the new joint leaders of the business.
Roger, who will continue as a partner with the firm, explained that the choice of the two co-managing partners was a natural step.
"Owen and Matt have been leading the two main services of Information Transfer for the last few years," Roger said, "Owen in the development of training materials, and Matt on the software systems that we create and implement to deliver the materials. As clients who have worked with them know, they have outstanding ability, and their ideas and energy will drive the business forward in the next phase of its development."
Matt and Owen have more than 20 years' combined experience working in communication and training. Each has been with Information Transfer for more than 8 years.
Nicholas Clayton, who will continue as Senior Partner, said, "This is an exciting transition for the business. Under Matt and Owen's leadership, Information Transfer will be even better placed to produce innovative, award-winning solutions that serve our clients' business interests."
Information Transfer presented the latest in learning portal developments and hints and tips for successful portal implementation at the Learning Technologies exhibition in London Olympia (28th and 29th January).
Managing Partner Matthew Borg used case studies from major pharmaceutical clients to illustrate what works and what doesn't when creating an e-learning portal, whether for a sales team or an induction group.
"The successful learning portals we work on have several things in common," Matthew said. "Most importantly they are: specific to a subject, group of people and a time; updateable; and embedded into the working practices of the team."
"A learning portal is one of the best ways an organisation can improve access to training materials and support performance on the job," Matthew said. "Done right, an e-learning product portal can enhance product knowledge, drive positive customer feedback and potentially increase sales – and we have the evidence to demonstrate this."
If you are interested in discussing how a learning portal could help your team, please contact Cathy Curwood on 01223 312227 or e-mail
The Information Transfer team continues to grow to meet the ongoing demand for our services. The calibre of our people has underpinned the quality of our services for 27 years, and those strengths have been further reinforced in the last few months.
Joana Formosinho is a medical writer, working with our clients in the pharmaceutical sector. Joana brings considerable expertise in bio-sciences and has also worked as a consultant, writing and editing scientific reports for UK charities, and as a translator and editor for research foundations.
The skills of experienced graphic designer Sally Roberts have enhanced the capability of our in-house production department. Sally brings an extensive understanding of screen design, with particular specialism in developing solutions for mobile technology.
Ian Devlin joins our software development team. He will be working on web-based systems to help our clients deliver, manage and track their training online.
ExCel, London
The HRD Exhibition, run by the CIPD, is the largest event in the calendar of the learning and development professional. Information Transfer will be on stand 720, where the team will be looking forward to meeting you and discussing your plans for the year.
We can suggest ways to help you to make the most of your resources: web-based product training portals to give your sales team a competitive edge, rapid-response e-learning for pressing needs, high-impact induction training, and effective ways of explaining complex or technical information.
Our senior consultants will be on hand to offer practical advice on how to get the best out of your e-learning implementation, whether you are just getting started or you are a seasoned practitioner. We'll show you how we have helped other clients to maximise the efficiency and effectiveness of their distance learning, and give you some ideas to take back to the office.
- Exhibition Showcase: "Bespoke e-learning – the difference that makes the difference"
1.45 – 2.15, Wednesday 22nd April
Managing Partner Owen Rose will use case studies to show how to bring the unique touch that will ensure e-learning makes a difference for your business.
And if you are just there to browse and network, you will be able to meet like-minded peers, find out who is doing what and keep your finger on the pulse.
If you would like to book an appointment at the show, please contact Cathy Curwood on 01223 312227 or e-mail .
We look forward to seeing you there.
A product knowledge training portal designed and developed by Information Transfer to support the launch of a break-through drug in the UK was launched in January for the sales team of a global pharmaceutical company.
The portal contains a core of e-learning training materials created by Information Transfer consultants to develop the sales team's knowledge of the product. These core materials are complemented by games, multimedia assets and supporting documents, combined and integrated to promote effective learning.
Information Transfer people are unique within the e-learning industry because of their ability to handle complex technical subjects like pharmaceutical product information, mode of action, and anatomy and physiology," said Matthew Borg, co-managing partner of the award-winning firm.
"Combine that content with our technology solutions, and we think we can really contribute to what our clients are trying to do for their businesses."
This client, who has worked with Information Transfer for several years, agreed that the business benefits are there.
"(Information Transfer) has really done a great job with this portal," the Product Manager said. "Visually, it has great impact and it is very simple to navigate around. The portal has actually exceeded my expectations and I will be championing having a portal for all brands."
Matthew said learning portals can greatly improve sales team learning over traditional learning management system delivery, which can become diluted with other less critical training.
"We've created many of these and have found that a learning portal is one of the best ways an organisation can improve access to training materials and support performance on the job," Matthew said. "Done right, an e-learning product portal can improve product knowledge, drive positive customer feedback and potentially improve sales. And we certainly have evidence to prove this."
The product knowledge portal also includes components that allow feedback from the field, including an "Ask the medic" section for clarifying issues with the new drug, and a tool for posting first-hand accounts of sales representatives' experiences with customers, and their objections.
Information Transfer used the Knowledge Centre, an e-learning management system designed with the learning portal structure at its core, for this implementation.
"The Knowledge Centre has the portal concept designed into its fabric, so it's easy for the client to maintain the content and it's cost-effective for us to create bespoke components that will support the specific team using the training," Matthew said.
For more information on learning portals, please contact Cathy Curwood on 01223 312227 or e-mail
Find out how a government training office (OffPAT) is using e-learning to explain complex funding procedures.
OffPAT switches on to e-learning with Information Transfer
This article will be of interest to those grappling with the following challenges:
- Transferring dry regulatory content materials from classroom into e-learning
- Seeking to generate user support for e-learning after the initial launch
- Planning to include e-learning in the overall corporate strategy
OffPAT, the Office of Project and Programme Advice and Training, plays a key role in supporting and developing its member organisations as they appraise, deliver and evaluate projects and programmes.
Article courtesy of Towards Maturity.